Flower Power

Today I wondered about Toilet Paper? Why does it have flowers on it? I mean really, these neat little flower & pattern indentations on them. Is there a need for this? Does the patterned texture “up” the retail value? I imagine it must cost more to produce then the non patterned single ply TP. I find it even more intregiung that I’ve never noticed it before, certainly flowers vs non-flowers has never swayed my decision to go.